image id: The Art and Creation of a Personalised Image
What would you like to express through your image?
The concept of IMAGE ID goes around this question.
To know the “what” you FIRST need to know the “why”.
IMAGE ID is the WHY behind the WHAT.
WHAT IS IMAGE ID?
IMAGE ID is the art of creating a personal image that conveys an intention and reveals the inner qualities of a person based on their physical characteristics and the principles of visual language (harmony and aesthetic). The concept was elaborated and developed by the artist Philip Hallawel and aims to develop a customised style that reflects a person's sense of identity, and it is aligned with their personality, needs and interests.
WHAT IS THE GOAL OF IMAGE ID?
The goal is to create a style that reflects a person's unique personality, characteristics and lifestyle, achieving harmony between their appearance, values, and interests.
HOW DOES IT WORK?
The concept uses the principles of VISUAL ART to create a personal image that conveys an INTENTION. Visagism leads the professional to a deeper and more empathetic relationship with the client. This allows him to know who the person is and what message they want to communicate through their image before making any decision about how their image should be styled.
WHAT IS THE IMPORTANCE OF IMAGE ID FOR THE CREATION OF A PERSONAL IMAGE?
For the creation of a work that values the client's individuality, it is necessary to understand both the visual language that governs aesthetics, as well as how we interpret what we see. Through Visagism it is possible to offer a totally personalized service that will help the client to align their image to their personality, brand, needs and interests. It's about using their image as a strong asset that can express who the person is even before any presentation.
HOW IS IT APPLIED?
There are two FUNDAMENTAL biases in Visagism. The first step is consultation. To start, we need first to identify what the person's image is expressing. We need to determine if it is in line with their intention, personality and what they want to communicate with their image. From there, a plan is designed for what can be done in terms of aesthetics and style, so their image can really convey what the person desires. In the following step, we must harmonize this style with the individual's facial proportions. This will create a visually appealing image, which is crucial for the person to feel confident and satisfied. It is pertinent to note that harmonization alone, without thinking about who is behind the image, can present serious problems for the person. This is because they may not recognize themselves or identify with the created image, no matter how beautiful it may be.
It is important to note that image id is not a technique and the concept is not only about harmonising face shapes and hairstyles. Otherwise, we'd wear the same haircut for our entire lives. image id is the opposite of standardisation. It defends the idea that it is not enough to apply techniques randomly. Your age, routine, friends, interests, preferences and tastes change and therefore your image should follow it. Furthermore, we should not build your image solely on looks and fashion trends.The purpose of the process is to come up with (or provide modifications / adjustments to) a more suitable personal image with an aesthetic harmony that is in accordance with a person's needs and interests, and create a personalised style that truly reflects their inner beauty.
WHAT DOES THE COMPLETE ANALYSES INVOLVE?
Facial analysis – face shape, features and asymmetries to assess energy and aesthetic harmony.
Physical characteristics: lines and shapes of the face, body and proportions.
Skin temperature, eye colour and hair colour;
Identify the dominant temperament: dynamic, leading, organized or calming.
Who is the client (at this stage of life):
Lifestyle
Professional requirements
Personal needs, objectives and preferences.